---
title: "Introduction to iwoca"
description: "Learn about iwoca's embedded lending platform for partners"
icon: "hand-wave"
---

> For the complete documentation index, see [llms.txt](/llms.txt).

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  <img
    src="/images/embedded-lending-hero.png"
    alt="iwoca embedded lending"
    className="block"
  />
</div>

Since 2012, iwoca has helped over 150,000 UK businesses access fast, flexible funding.
We use technology and data to make smarter lending decisions – and we've built an embedded platform so partners can offer that same funding to their customers.

## Who we are

iwoca is a fintech lender built for small businesses.
We make faster lending decisions than traditional banks, with the personal service you'd expect from a specialist.
We support small businesses across the UK and Germany.

## What we do

We provide straightforward access to finance where and when a business needs it.

<ul className="icon-list">
  <li><Icon icon="clock" /> <strong>Quick decisions</strong>: most answers in under a minute.</li>
  <li><Icon icon="arrows-rotate" /> <strong>Flexible repayment</strong>: customers only pay interest on what they use, and can repay early without penalties.</li>
  <li><Icon icon="file-lines" /> <strong>Straightforward process</strong>: apply online without mountains of paperwork.</li>
  <li><Icon icon="user" /> <strong>Personal support</strong>: dedicated account managers who understand each business.</li>
  <li><Icon icon="puzzle-piece" /> <strong>Embedded lending</strong>: integration options to help partners offer our finance to their customers.</li>
</ul>

## Our embedded lending platform

Embedded lending means integrating finance directly into the platforms businesses already use – whether that's a bank account, accounting software, payment provider, or industry platform.
We've built a suite of integration options so you can offer iwoca funding to your customers, whether you have developer resource available or need a no-code approach.

## Why choose iwoca

<CardGroup cols={2}>
  <Card title="Grow a new revenue stream" icon="chart-line-up">
    Earn commission when one of your customers borrows from us.
  </Card>

  <Card title="All the support you need" icon="headset">
    Technical support from our Integration and Product Managers, plus a dedicated Partnership Manager.
  </Card>

  <Card title="Easy integration to launch quickly" icon="bolt">
    Go live in days with our no-code lending link or integrate in weeks with our embedded API.
  </Card>

  <Card title="We're an experienced partner" icon="handshake">
    We work with more than 50 partners across many industries.
  </Card>

  <Card title="Your customers will love us" icon="star">
    Rated 4.8 on Trustpilot from over 10,000 businesses.
    Every customer gets a dedicated account manager.
  </Card>
</CardGroup>

## Interested in partnering with us?

Contact our partnerships team at [partners@iwoca.co.uk](mailto:partners@iwoca.co.uk).

---

## Next steps

<CardGroup cols={2}>
  <Card title="Flexi-Loan" icon="coins" href="/guides/getting-started/flexi-loan">
    Learn about our flagship flexible credit facility
  </Card>

  <Card title="Integration options" icon="plug" href="/guides/integration-options/overview">
    Choose how to connect your platform to iwoca
  </Card>
</CardGroup>